Several months ago, SHED started undergoing a rebranding effort with the help of Hest Creative. Hannah Waen, Hest Creative's owner, and branding strategist has been a long term client of mine. I was thrilled at the possibility of working with Hannah to define this next chapter for SHED.
Hannah lead SHED through a Brand Clinic where we established new graphic and verbal standards for the salon. This included defining marketing goals, identifying a new color pallet, specifying branded typography and designing a new logo. All of this work has helped shape the look and feel of our new website.
SHED's new color pallet.
"Lisa was ready to be re-inspired by her business. She had successfully built a thriving salon for over 10 years, gotten married, and welcomed her first child. With all of these wonderful distractions, it is hard for small business owners to remain focused on growing their businesses. I was glad I could help Lisa reestablish a vision for SHED in the short and long term, and formalize a graphic aesthetic that matched her vision." - Hannah Waen
As we begin to roll out some of these branding changes including this new website and my new style and lifestyle blog, we hope you will embrace our new brand and let us know how we can better serve you both in our salon and online. What types of blog posts interest you (fashion, hair, design, etc.)? What how-to guides would help you better style your hair or help you select the right hair product to use? We want to hear from you so we can provide valuable information to our community.
Please join our newsletter to receive ongoing blog updates and remember to tell your friends about our secluded little shed. We value our clients dearly and can't wait to see where our new branding takes us.
Sincerely,
Lisa
